It is by the Lord’s presidency over Venkatachala, that He has received the appellation, Venkateswara (Lord of the Venkata Hill). He is also popularly known as " Lord of the Seven Hills ".
The temple of Sri Venkateswara has acquired unique sanctity in Indian religious lore. The Sastras, Puranas, Sthala Mahatyams and Alwar hymns unequivocally declare that, in the Kali Yuga, one can attain mukti, only by worshipping Venkata Nayaka or Sri Venkateswara.
The benefits acquired by a piligrimage to Venkatachala are mentioned in the Rig Veda and Asthadasa Puranas. In these epics, Sri Venkateswara is described as the great "Bestower of Boons". There are several legends associated with the manifestation of the Lord of Tirumala.
The temple has its origins in Vaishnavism, an ancient sect which advocates the principles of equality and love, and prohibits animal sacrifice.
The sanctum sanctorum of Tirumala Temple houses the awe-inspiring seven-feet idol of Lord Venkateswara which has been attracting millions and millions of unending devotees across the universe since several centuries.
On the eve of Annual Brahmostavas 3 to 4 lakh piligrims throng to have a darshan of Lord on Different Vahanas like Garudavahana, Hanumanthavahana, SuryaPrabhaVahana etc.,
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